Linguistic features of the titles of the radio programs

Abstract

In the booming era of the market economy, the names of programs and publications need to have value to attract audiences, while enhancing the economic and cultural value of the work. Advertisements are like the names of commercial products. In the realm of creative works, the audience always interacts with the title and then the content of the work, so the names of the works can be considered the "eyes" of the work. In other words, the name also contributes to conveying the ideas and values ​​that the program producer wants to convey to the audience. Our article will briefly describe the outstanding linguistic features in the titles of recent radio programs in Vietnam.